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"When you waste time learning a complicated tool, on searching for matching tools to have a seamless development workflow, or on working your way out of a project cul de sac without technical support, you might end up with a delayed product and lose your competitive edge." What's interesting is that, in all cases, tool cost is dwarfed by the cost of the overall project and the difference between a successful product and one that fails to achieve its potential due to a late introduction to market." Even a slight shortening of the development schedule can have a very beneficial effect here and on the product's success. "One variable that is often overlooked is time to market.
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The engineering manager should not accept claims like 'we can download free tools from the internet' without evidence this is the most cost effective solution, providing reasonable risk mitigation throughout the full project.Īccording to Carbone, many factors go into a product's ROI and they often vary by company. In Unemyr's opinion: "Engineering managers need to become better in understanding that tool cost is not the major issue rather, it's how a tool can affect the overall development time (and thus cost). If they're looking to perform an RoI analysis, which factors need to be included? And which are overlooked, but shouldn't be? You lose time for training and may fail because you lack the right technology." "It is likely that free or cheap tools will turn out to cost more than an investment in IAR Embedded Workbench, for example.

Skarin believes talking about 'expensive' tools is tricky. A better basis for the decision is to perform a proper tool evaluation and to test run different tools, checking how differentiated features can save time and cost in the project at hand."
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"In its simplest form," he said, "this could be checking the debugger has powerful fault analysis tools or the IDE includes software engineering features.

Unemyr contended that project teams need to be better at evaluating the options and not just taking the solution from previous projects. Such insight would be useful as a basis for individual customer analysis for their actual project." Embedded market forecasters perform such analyses each year, based on data they collect from developers. "With those two factors understood, the RoI benefit will be apparent. Is that a false economy? How can development teams work out a return on the investment (RoI) in software?Ĭarbone said there are two steps in such an analysis: the role of 'schedule completion' in the RoI for the product and the role of ThreadX (an Express Logic product) versus other RTOSs. Many tools are regarded as 'expensive' and companies can seek cheaper alternatives.
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We strongly encourage them to start with a careful and thorough look at our source code and a full evaluation license (free) that lets them see how easy it is to use our software and how well it works for them." "In the end, customers and prospective customers must make their own determination regarding the expected benefits. John Carbone, vp of marketing with Express Logic, took a different view. Most customers will also download a free 30 day evaluation version of Atollic TrueSTUDIO prior to purchase." Magnus Unemyr, vp sales and marketing with Atollic, noted: "We also provide a lot of information about using the tools: for example, white papers and video tutorials. Customers can measure their benefits, for example, by time – completing projects ahead of schedule and before their competitors – or by reducing hardware costs." "We give our customers a quick start through thousands of example projects, step by step tutorials and worldwide technical support so they can achieve fast and mature development results. Stefan Skarin, ceo of IAR Systems, said developers appreciate ease of use, stability and reliability. How can the industry help developers to measure the benefits of particular tools? With costs rising and budgets stretched, some companies may choose to look at less expensive tools. Depending upon who you talk to and the scale of the design, software development can represent around 60% of the cost of of an embedded system project.
